Playbook review, demola jam and pitching!

Last two weeks saw a lot of action at Demola and our team was able to get a lot a value from it.

We had a good playbook review with our coordinator Janne and our partner Arttu. Having this discussion with our peer group helped us to share and improve our understanding on the goals of the project and the target audience. We were able to list down improvements to be made on our playbook. The review session ended with a really useful talk with our partner who encouraged us to go to the streets and understand the behavior of the target audience.  

Demola Jam : We had lot of activities in this event such as prototype building, pitching ( 5 sec, 30 sec and 1 min) and user interviews&feedback. Unfortunately, we do not have any pictures of our prototype, but we think we managed to express the main goal of our project with it. 

We had prepared a questionnaire earlier for conducting user interviews. It also included some of our basic ideas for sole purpose of getting feedback. We went to a nearby mall to do the interview which gave us a lot of insight on how the users perceived the whole concept of live interaction. We got really valuable and varying feedback from different people which  we later shared with our peer team as well. As our partner said, we could obtain good results from the interviews and even though it led to the killing of some of our darling ideas, it gave us a better perspective for future ideas. Also, we got really good feedback including some of our ideas in the questionnaire.

Finally, last Wednesday we did our pitching event, where we wanted to show the audience what “live interaction” means and how it will affect their lives in the TV context. We came up with the idea of letting the audience interact in our pitching and let them to select who will give the pitching. We think that we were able to transmit our goal. 

Working hours so far

Next step

We wish to perform one more brainstorming activity with colleagues and potential users before starting to build scenarios and mockups based on our ideas. The long term plan would be get these mockups for field testing and reiterate the whole process.

-Team YnLivE